CIB Financial Ad

The brief was about communicating the financial plan to invite Businessmen abroad Egypt to invest in Egypt and let them know how this is a huge opportunity so the concept was re-visualizing Egypt’s pyramid to make each sector represent an investment attraction.


Client/ CIB

Agency/ Wunderman Thompson

Team/ Mahmoud Galal — Junior Art Director Islam Serag — BTL Team Head

Role/ Art Direction & Graphic Design